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Kick Cruelty Out
September 2012: Adidas are phasing out the use of kangaroo leather by 98 per cent over the next 12 months! This is a major victory in our long running campaign and will save the lives of countless kangaroos and their baby joeys. Thank you to everyone who has written and kept up the pressure on the company!
However, we cannot understand why Adidas will still use kangaroo leather in a small amount of their products. Either you're an ethical company who cares about animals - or you're not. Please write to them (using the message below as a basis) and congratulate their move away from using kangaroo skin - but ask them to go 100 per cent synthetic and cruelty-free! Read more about our joint success with The Australian Wildlife Protection Council.
Write to Adidas, Nike, Umbro and Puma!
Despite encouraging news that football manufacturers are moving away from using kangaroo leather, all four of the main companies (Adidas, Nike, Umbro and Puma) still use it to some degree. Write to them (use our suggested letter/email below or write your own) to give them a polite shove towards a more cruelty-free future.
Over a million baby kangaroos (joeys) die each year – and the sale of football boots made out of kangaroo leather helps drive this horrendous slaughter.
Make your voice heard!
“Dear [name of company]
I am writing to ask that you discontinue the use of kangaroo leather in your football boots. It is this trade which helps drive what is currently the biggest massacre of land animals on the planet.
5.4 million kangaroos were earmarked for slaughter in 2012 (a massive increase of over 1.5 million compared to 2011). This doesn’t include the baby kangaroos (joeys) that are not even used by the meat and leather industries, but are simply thrown away. Since 2001 (compared to 2011) there has been an overall drop of 23,126,349 kangaroos in areas where they are shot.
An adult female kangaroo will usually have two youngsters with her: a baby kangaroo in pouch and an adolescent at foot. You say that you are reassured by the Australian Government’s guidelines for ‘humanely’ killing kangaroos. However, these same guidelines advocate pulling baby joeys from their dying mother’s pouches and smashing them around the head and/or decapitating them. The adolescents are meant to be shot, but many will escape the carnage and die of predation from other wild animals. For almost every female kangaroo killed to make your football boots, two other lives will be snuffed out. Around a million baby kangaroos die each year because of the trade in kangaroo parts. There can be no justification for this.
It is also impossible to truly assess the welfare of the adults that are shot, as this is invariably done at night in the Outback. Away from the glare of public scrutiny, millions are shot every year – and the Australian RSPCA has estimated that around 100,000 adults are not killed humanely and some may temporarily survive with horrific wounds, such as having their jaws shot off.
Just because there may be a demand for kangaroo leather does not make the trade in their skins morally acceptable. Especially when you already make excellent boots made from synthetic versions.
Please kick cruelty out of football once-and-for-all and commit to ending the use of kangaroo leather in all your football boots.
Until this happens, I will boycott your company and encourage and of my friends and family to do likewise.
[Your name and address]”
Contacts in the UK
Write: Adidas Customer Care
PO Box 1512
Phone: 0870 240 4204
Email: via web form
Nike/Umbro (Nike now Umbro)
Write: Nike (UK) Ltd
Doxford International Business Park
Phone: 0191 401 6453
Write: PUMA Retail AG
Phone: 0871 384996
Email: firstname.lastname@example.org or use web form.